Federated Cooperatives Limited


Branding & Online Web Presence

A diversified $+8 Billion organization serving more than 190 retail co-ops with over 2,500 retail outlets needed to rethink, realign, and redesign multiple branded web channels into a single and cohesive digital strategy.

Challenge


A unique business comprised of agriculture, energy, food, building supplies, pharmacy and other lines required a partner who could help serve the diverse business units of the cooperative and develop a comprehensive digital roadmap and implementation schedule.

Solution


K2 Digital’s Strategists worked in partnership with FCL to craft a digital roadmap for a new B2B and B2C web presence, as well as blueprint the required internal systems and infrastructure to support the roadmap. In accordance with the roadmap, the corporate website and a series of microsites have already been digitally revitalized. Beyond the consumer-facing properties, K2 Digital is further engaged to transform employee communications by redesigning and rebuilding the corporate Intranet on WebSphere Portal with personalized and targeted messaging. The redesign/redevelopment also enhances employee self-service applications and productivity tools.

Results


  • FCL transitioned its online presence to reflect the spirit and emotion of its vast and diverse co-op members and customers.
  • A significant improvement in overall sales conversions and customer satisfaction.
  • A strong digital foundation, a data-informed content strategy and internal cultural alignment.
  • Leveraging K2 Digital as a partner, FCL is creating new websites that inspire brand loyalty and consumer engagement while becoming operationally more efficient.

Contact Us


175 Bloor Street East
North Tower, 7th Floor
Toronto, ON M4W 3R8
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+1 (416) 644-2002
+1 (888) 468-1855
lawrence@k2digital.com